Paid Media Manager

Company: IPinfo

About the Company: IPinfo is a rapidly growing internet data company delivering accurate and proprietary data to thousands of developers and enterprises worldwide. Their data powers fraud detection, security operations, ad verification, and network intelligence. Fully remote global team.

Job Category: Marketing / Paid Media / B2B SaaS

Contract Type: Full-Time, Permanent (W2 in USA or full-time contract outside USA)

Location: Remote — Worldwide

Salary: $80,000–$90,000/year + unlimited PTO + home-office stipend Application Link: https://dynamitejobs.com/company/ipinfoio/remote-job/paid-media-manager-1

Job Description: An owner/executor role where you'll lead and optimize paid media campaigns across eight channels with a focus on driving enterprise and self-serve commerce conversion. You're expected to think in use cases and buyer problems — not just campaigns and match types.

Key Responsibilities:

• Own paid media strategy and execution across Google Ads, Microsoft Ads, LinkedIn, Meta, X, Reddit, Quora, and G2
• Build and maintain scalable campaign architecture including naming conventions, campaign hierarchy, and audience segmentation frameworks
• Develop use case and problem-based campaign strategies aligned to IPinfo's core verticals (cybersecurity, adtech, fintech)
• Own UTM governance across all eight channels
• Work closely with RevOps to ensure campaign data is structured correctly for cross-channel reporting
• Run structured A/B tests across ad copy, creative, audiences, and landing pages
• Allocate and manage budgets dynamically based on performance trends and strategic priorities

Requirements:

• 4+ years of hands-on paid media experience, ideally in B2B XaaS or data/technology
• Hands-on experience across PPC and LinkedIn Ads
• Proficiency in HubSpot for campaign attribution, Google Tag Manager, and Keyword Planner
• Commercially astute and focused on pipeline, ROI, and business outcomes
• Experience marketing technical or developer-facing products a strong plus

Benefits: 100% remote, flexible hours, unlimited PTO, competitive salary, home-office stipend, collaborative global team.