Director of Conversion Rate Optimization

Company: LawnStarter

Job Category: Growth Marketing / CRO / Digital Strategy

Contract Type: Full-Time | Permanent

Location: 100% Remote — Anywhere in the World

Salary: $100,000+ USD (exact range available on application)

Posted: May 7, 2026 (Active — featured listing)

Source: We Work Remotely

About the Company: LawnStarter is a leading on-demand lawn care marketplace connecting homeowners with local lawn care professionals across hundreds of cities in the US. Founded in Austin, Texas, LawnStarter uses technology to make outdoor home services seamless for both customers and service providers.

Job Description: As Director of CRO, you will lead the strategy and execution of conversion rate optimization across LawnStarter's digital properties. You will own A/B testing programs, landing page optimization, funnel analysis, and work cross-functionally with product, engineering, and marketing to drive measurable improvements in lead quality and customer acquisition efficiency.

Skills Required:

• CRO strategy and A/B testing at scale
• Google Optimize, Optimizely, or equivalent
• Data analysis (SQL, Google Analytics, Mixpanel)
• UX principles and copywriting for conversion
• Cross-functional leadership

Requirements:

• 6+ years in CRO, growth marketing, or digital optimization
• Proven track record of improving conversion metrics at scale
• Strong analytical and communication skills
• Remote-capable, any timezone considered

Application Link: https://weworkremotely.com/remote-jobs/lawnstarter-director-of-conversion-rate-optimization-2

Closing Date: Open until filled