Senior Product Marketing Manager — Law Firms

Company: Everlaw

About the Company: Everlaw is a cloud-based legal technology platform used by law firms, litigation support vendors, government agencies, and corporations for eDiscovery, litigation, and investigation. Ranked #9 on Glassdoor's Best Places to Work 2023. Based in Oakland, CA with a hybrid team. Series D funded. Widely used by Am Law 200 firms and federal agencies.

Job Category: Product Marketing / Legal Technology / SaaS / Go-to-Market

Contract Type: Full-Time, Permanent

Location: Remote — USA (flexible hybrid days if Oakland-based)

Salary: $166,000–$210,000 base

Application Link: https://www.everlaw.com/careers/4444071006/

Posted: May 2026 (listed on RemoteOK under remote marketing jobs this week)

Job Description: You'll deeply understand Everlaw's law firm audiences through market analysis and data-driven insights, shaping product strategy in a greenfield space — including pricing, packaging, willingness to pay, and go-to-market strategy. You'll translate customer needs into roadmap influence and equip Sales and Customer Success with the tools to win.

Key Responsibilities:

• Conduct market analysis and data-driven research to uncover customer needs and competitive dynamics in the law firm segment
• Shape product strategy including pricing, packaging, and willingness to pay for a greenfield market
• Partner with Product, Design, User Research, and Engineering to ensure solutions match real customer needs
• Orchestrate high-impact go-to-market launch strategies for new product capabilities
• Create positioning, messaging frameworks, and sales enablement assets for the law firm buyer
• Equip and train Sales and Customer Success teams to communicate Everlaw's unique value to law firm buyers

Skills Required: Product marketing, go-to-market strategy, market segmentation, buyer persona research, sales enablement content creation, competitive analysis, cross-functional collaboration, B2B SaaS.

Requirements:

• Proven product marketing experience at a B2B SaaS company
• Strong market research and analysis capability
• Experience creating pricing and packaging strategy
• Excellent cross-functional collaboration and communication skills
• Legal technology experience a strong plus but not required

Benefits: Annual L&D allocation, applicable professional membership dues, flexible work-from-home days, volunteer time off (4 paid hours/quarter), career development support, great Oakland office for local team members.