Senior Director, Performance Marketing

• Own end-to-end strategy, planning, and execution across TV/CTV, Direct Mail, Influencer, Affiliate, and Podcast channels.
• Develop annual and quarterly channel plans with clear growth targets, budget allocations, and measurement frameworks.
• Balance direct response objectives with upper-funnel investment to drive downstream acquisition and LTV.
• Continuously evaluate the channel landscape and identify new opportunities.
• Negotiate and manage relationships with media partners, agencies, influencer talent, affiliate networks, and vendors.
• Build and own a rigorous measurement and attribution framework across all channels.
• Partner with Data Science and Analytics for designing budget allocation studies.
• Establish clear KPIs and pacing dashboards for each channel; address underperformance.
• Translate complex performance data into clear insights and recommendations.
• Actively integrate AI tools into workflows to enhance efficiency.
• Pilot AI-enabled marketing technologies to enhance speed, personalization, or cost efficiency.
• Build systems and playbooks to reduce manual work.
• Champion a culture of learning and experimentation in AI usage.
• Advocate for creative quality and relevance in channel performance.
• Partner with Creative teams to inform briefs and creative direction.
• Own a structured creative testing and measurement roadmap for continuous improvement.
• Translate performance signals into feedback for Creative teams.
• Partner with Finance on budget forecasting and scenario planning.
• Collaborate with Growth and Digital Marketing teams to align channels.
• Educate stakeholders on offline channel dynamics.
• Manage and mentor a small team in analytics, creativity, and AI fluency.

Experience

• 8+ years of experience in procurement, strategic sourcing, or supply/vendor management.
• Proven track record of delivering cost savings and operational improvements.
• Strong negotiation, contract management, and stakeholder management skills.
• Experience with Finance/FP&A in budgeting, forecasting, and ROI analysis.
• Ability to build processes and teams in a high-growth environment.
• Strong analytical skills with expertise in spend data and vendor economics.
• Preferred experience in consumer, e-commerce, food, or high-growth environments.
• Leadership experience in building a procurement function is a plus.

Salary and Perks

Pay range: $206K - $263K

• Remote-first work environment.
• Equity ownership.
• Unlimited vacation policy.
• Universal paid parental leave.
• Monthly Hungryroot credit for groceries.
• Comprehensive health, vision, dental, and life insurance.
• 401k with Company Match.
• Work from home stipend for initial setup.